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Takeaway has become the new normal in the wake of COVID-19 and this especially reigns true for every restaurant or café that prides itself on the service of takeaway coffees. We love our coffee and Aussies are notorious for being loyal to a food vendor based on their coffee alone. 

Australia is one of many nations considered to be at the forefront of speciality coffee consumption based on a rich history of Italian and Greek immigration that has shaped our palate for this fine brew. Our appreciation for espresso was introduced in Australia in the 1930s with European immigrants introducing the quickly adopted trend of café culture, and popularity increased in the 1950s following an influx of European immigrants due to the second World War. 

Since then, the lust and appreciation for fine coffee have been passed down through generations and Australia is considered one of the greatest ‘coffee snob nations’ globally. We love our coffee, and we settle for nothing less than the best. Many consumers don’t realise this, but their choice of favourite café or restaurant is subliminally based on the quality of coffee on offer.

As we’ve mentioned, takeaway has become the new norm; And there’s a huge opportunity for food businesses (especially those who trade early mornings) to cash in on the demand for takeaway coffees. Consumers want their coffee to be high quality, quick, and they need to be reminded why they need to keep coming back to you for their fix. We tell you how to achieve this with the following introductory advice. 

Amazing coffee bean blends

The first step in delivering a flavourful coffee consumption experience is the coffee beans. Source a supplier who can deliver a reliable quality product. If your regulars are buying your coffees, it’s because they like your brew – and the brew is in the bean. Running out of your customers’ favourite blend and replacing it with another isn’t going to cut it. There are so many competitors in the coffee market you risk losing your regulars to another if they’re given a reason to shop elsewhere until you get the magic beans they love so much back in stock. A trusted supplier of high-quality coffee is a must!

A good coffee machine

Ensuring you have the right coffee machine is essential. A good coffee machine brews the magic morning elixir to perfection. Keep in mind that time is of the essence when demand for coffee is at its highest. This is without fail that crazy ‘drive to work’ period on weekdays, and the hours extend to longer and more relaxing durations on weekends. 

There is no negotiation on the fact that you need a quality coffee machine which is up to the task. Investing in a reliable machine is paramount because there’s a slim chance you have a backup sitting in limbo if your machine breaks down or decides to take the day off. 

Your coffee machine doesn’t encompass the equipment itself. It is nothing without the operator, known affectionately as a barista. These legends know coffee beans and their coffee machines. Consider them wizards with far more powers than they are often given credit for. 

Invest in training your staff with the numerous barista courses on offer and encourage your baristas to continue their education and knowledge about this art form. They’ll become an asset to your business and your customers will thank you. 

Takeaway coffee cups

What’s the good of brewing the elixir of life without an appropriate cup to deliver it in? Takeaway coffee cups are vital to ensuring your customers enjoy their purchases comfortably. A good takeaway coffee cup is sturdy, not too hot to hold, and environmentally friendly in this day and age per the various Australian plastic ban legislation. 

Invest in quality coffee cups that aren’t flimsy and thin. Those cups depreciate the value of your coffee and don’t do your business any favours. Invest in quality capsules that complement the worth of your business and coffee. 

Cup holders for many coffees

What’s better than selling one cup of coffee in one transaction? Selling ten cups of coffee in one transaction. Make it easier for your customers to purchase coffee for their friends and workmates by having appropriate drink trays on standby. 

Morning drive traffic is susceptible to purchasing several coffees for their workmates when they stop in to pick up a brew so be prepared. 

You’ll need a strong and sturdy cup tray able to fit a variety of sizes of cups to facilitate various preferences in one order. Go the extra mile and encourage your customers to re-use their drink trays. Have a custom message printed on the drink tray offering a discount if they return and re-use the tray. They’ll appreciate your environmental awareness and there’s no denying we all appreciate a discount.

Promote your amazing coffee with custom printing

If you’re not purchasing your reusable cups, disposable cups and drink trays from a supplier who offers custom printing you’re missing out on a significant marketing opportunity. Let’s paint a scenario for you…

Judy visits her local café to pick up a triple shot latte every Monday morning to get her week started. She’s new to the company and her colleagues have noticed her arrive at the start of each week with a coffee in hand. It’s delicious and takes little time out of her transit, and she tells them about it. They share their love for coffee and Judy decides to pick up their favourite orders one Monday on her way to work. 

The investment for this coffee shop to customise their coffee cups with their branding is a valuable exercise in marketing their product. Those coffee cups will sit on not only Judy’s, but her colleagues' desks as well, and that’s a solid advertisement for any business. 

Branding your cups is an easy-in to inserting your business into conversations surrounding coffee. Another advantage to custom printing is your ability to tell future customers about your business and your corporate responsibility endeavours like sustainability and recycling. A compostable coffee cup featuring your logo with information about the value of the cup being suitable for home compost bins will go a long way with consumers in this day and age. 

Another advantage of custom printing your cups is the ability to promote your membership programs. Many cafes and coffee shops offer a ‘buy five and get your next coffee free’ reward, so why not advertise this on your takeaway coffee cups?

Reward Hospitality helps businesses provide takeaway coffee

Reward Hospitality offers everything you need to kick-start a boost in your takeaway coffee sales. Whether it’s coffee, coffee machines, takeaway coffee cups, drink trays, or custom printing on your purchases – we have you covered. 

We have a team of equipment experts available to help you purchase the most suitable coffee machines and accessories for your business. Our customer service team are also on standby to help you select the appropriate coffee beans, cups, syrups, and anything else you can think of to start offering the best takeaway coffee experience possible. 

Give us a call today, send us a message, or engage with us in an online chat. You’re invited to visit our retail outlets and showrooms or we can also arrange for an expert to visit your business in person. If you want to get started with delivering an optimal takeaway coffee experience, or you want to do better with what you’re already offering – we can help!