When we think of sustainability, people often think of recycling, placing the responsibility on the end user to dispose of a product responsibly. Unfortunately, not enough emphasis is placed on the manufacturer’s role in the product’s journey from cradle to grave. According to the Ellen Macarthur foundation, decisions made at the design phase influence how long something lasts, what it is made of, and what happens to it at the end of life. In fact, 80% of a product's environmental impact is influenced by decisions made at the design stage. Further considerable influence is bestowed on the product at the packaging stage, before it even reaches the shelves.
“80% of a product's environmental impact is influenced by decisions made at the design stage”
It's critical that manufacturers and distributors minimise the reliance on the end-user to do the right thing and take accountability for the products they bring to market – and the way they are distributed.
Many Australian owned brands are looking at reducing all plastic from their packaging, other products are being packaged according to national compliance standards, removing toxic inks and plastic wraps and bringing responsible products to customers around the country.
“Reward Hospitality’s partner brands have made the brave choice to steer away from fancy “attractive” packaging to prioritise their footprint and reduce the cost for end users”.
Look to our authorities and packaging watch dogs for reassurance regarding your choice of products for your business. The Australian Packaging Covenant Organisation (APCO), Forest Stewardship Council (FSC) and more certifications such as ECOVADIS are here to inform buyers and encourage manufacturers to “Go to market responsibly.”
Reward Hospitality’s partner Weatherdon have made the brave choice to steer away from fancy “attractive” packaging to prioritise their footprint and reduce cost for end users. When we consider the volume of products reaching our shores every year, the simple removal of a plastic cable tie or wrapper represents hundreds of kilos of plastic not entering the country, let alone our oceans.